New Upgrade - Quick Look - 2025 Rolex New Watch Box
Rolex was rumored at the end of 2024 to refresh its existing packaging. At the start of 2025, ModernTimeWatch developed the new Rolex watch box. Let’s explore what upgrades Rolex has made!
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Outer Box
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Previously, the outer box was off‑white with a crown logo. The new 2025 box is now in Rolex’s signature green, and the large logo is hot‑stamped in gold foil, adding an even more prestigious feel.
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Wave Pattern on the Lid
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Inside the outer sleeve lies the inner watch case. Both the old and new versions feature the characteristic wave‑patterned lid, but the new box repositions the crown logo slightly and renders the waves with subtle arcs and crisp angles—conveying a stronger, more defined look compared to the softer, irregular waves of the previous model.
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Back Clasp & Sustainability Details
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A major change is the visible gold‑tone clasp at the rear seam of the new case. On the bottom, explanatory text introduces the box’s eco‑friendly philosophy: the model number now includes an “ECO” suffix, and the materials are clearly listed as sustainable plywood, recycled cardboard, and regenerated leather—demonstrating Rolex’s thoughtful approach to environmental responsibility.
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Interior Design
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The inner holder remains beige but has been reshaped. The previous semicircular cutout at the top has been replaced by a full‑cover flap for a cleaner appearance. The inner frame is now slimmer, and the watch cushion slopes downward for easier removal.
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While these changes don’t drastically affect everyday use, Rolex’s updates bring a fresh unboxing experience and underscore its commitment to sustainable materials. Rolex has even enlisted environmental advocate Leonardo DiCaprio as its newest brand ambassador, further reinforcing its green image. Which do you prefer: the new Rolex watch box or the classic design?
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